Hi, I'm Iain, the founder and developer of TASBAIT. I created this product to help newcomers enjoy the thrill of catching their own food—without the mess of fresh bait or the learning curve of lure and soft plastic fishing. My goal is to make fishing simple, fun, and rewarding, and hopefully get you hooked.

Born in Tassie, TASBAIT is 100% natural, biodegradable, and free from chemicals or plastics. It's designed to interact with fish in a natural, intuitive way—through scent, sight, and taste. Tiny droplets disperse when the bait hits the water, slowly releasing essential amino acids that fish quickly detect from a distance.

When a fish investigates, the bait delivers a matching taste experience, while natural protein fibres give it a cohesive form that holds together in water, maintaining an effective hook hold long enough to attract and engage the fish.

TASBAIT performs in both freshwater and saltwater, attracting a wide variety of species. By focusing on the natural cues that fish respond to—amino acids and controlled scent release—we bridge the gap between what fish smell, see, and ultimately choose to eat.

This is science in action, distilled into a practical, reliable solution for anglers who want results without compromise, and for those who want a longer-lasting bait without the fuss, while remaining kind to Mother Nature.

If you'd like to learn more or just want to say hello, please get in touch.

Oh, and if you're curious, No.133 on the logo represents the number of trials it took to develop the first TASBAIT formula.